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Using AI to improve customer loyalty

Today, customers expect a lot more from their favourite brands. We’ve become accustomed to accurate…

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Why personalisation is the key to your customer loyalty programme’s success

Take a minute to think about your day so far. You’ve woken up to an…

Challenges facing the loyalty business in 2018

Deloitte’s 2017 Consumer Review – ‘Customer loyalty: a relationship, not just a scheme’ – highlighted…

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